07/15/2010 5:00pm
MAYOR NEWSOM ANNOUNCES SAN FRANCISCO ARTS COMMISSION AWARDED $250,000 GRANT FROM THE NATIONAL ENDOWMENT FOR THE ARTS FOR MID MARKET REVITALIZATION
San Francisco, CA—Mayor Gavin Newsom announced today that the San Francisco Arts Commission has been awarded a $250,000 grant by the National Endowment for the Arts Mayors’ Institute on City Design 25th Anniversary Initiative (MICD25) to support the revitalization of the Mid Market neighborhood. The MICD25 grant program supports creative placemaking projects that contribute toward the livability of communities by transforming blighted areas into lively and sustainable places with the arts at their core.
The MICD25 grant will help support the larger vision for the Mid Market neighborhood by utilizing art to implement an economic development strategy comprised of four components. A lighting design competition will yield lighting installations to mark the district’s gateways at UN Plaza and Market and 6th Street while an arts market on UN Plaza will feature site-specific performing arts events. To take advantage of the area’s many commercial spaces, visual arts installations and media arts projects will be created for vacant storefronts and open spaces; and arts and educational organizations that lease ground floor spaces in the district will be encouraged to host special events such as festivals, exhibitions, and performances that utilize the space outside their storefronts.
“We know that thousands of pedestrians walk through Mid Market everyday,” said Mayor Newsom. “This initiative will change the Mid Market experience through an array of dynamic cultural and commercial amenities that will engage the public and contribute to the area’s cultural vitality.”
Earlier this year, Mayor Newsom announced renewed efforts to revitalize the Mid Market commercial corridor by building on the existing strengths of the district, which include a history as a vibrant theater district, impressive historic architecture, two public plazas that offer public art opportunities, and a number of long-time and recently-established arts institutions that form the backbone of a bourgeoning arts district. The Mayor called for significant targeted investment in the neighborhood through the adoption of a Redevelopment Project Area that will result in substantial tax increment financing, and by establishing an $11.5 million loan fund for Mid Market cultural project development.
“The goal of the initiative is to build upon Mid Market’s assets—its strong arts institutions, historic buildings and transit access— to advance revitalization and foster long-term investments in this challenged commercial corridors,” said Luis R. Cancel, Director of the San Francisco Arts Commission.
“I am thrilled that the NEA’s vision of Art Works has led to MICD25 and these innovative and exciting projects,” said NEA Chairman Rocco Landesman. “I am confident these projects will make a difference to their communities.”
This is the third grant awarded to the SFAC by the NEA this calendar year In April, the SFAC announced a $70,000 grant for the presentation of Three Heads Six Arms (2008) by internationally acclaimed artist Zhang Huan in Civic Center Plaza, and the 16-year-old WritersCorps program received a $50,000 grant through the Learning in the Arts division.
About the San Francisco Arts Commission and the Public Art Program
The San Francisco Arts Commission (SFAC) is the City agency that champions the arts in San Francisco. Established by charter in 1932, SFAC programs integrate the arts into all aspects of City life. The agency’s core values are committed to the principle that all residents have equal access to arts experiences in all disciplines, that programs are provided comprehensively and evenly throughout the City, and that they are innovative and of the highest quality.
For more information on the SFAC and the Public Art Program, please visit: www.sfartscommission.org